Shopify Customization

This project involved a full Shopify site overhaul focused on elevating both visual design and user experience. Working from a core theme, I implemented custom design systems, animations, and tailored functionality to create a more engaging, intuitive customer journey. Leveraging Recharge’s subscription platform, I built a customizable subscription box experience that empowered customers to easily personalize their orders resulting in a smoother UX, stronger brand interaction, and a measurable reduction in churn.